Top 50 Mobile Marketing Statistics

…It’s All In The Numbers!

Here is a list of Top 50 Mobile Marketing Statistics I scoured the web for. I think you will be surprised when you read these and keep in mind… These numbers are increasing everyday!

91% – Percent of American adults own a cell phone.
61% – Percent of American adults own a smartphone.
32% – Percent of American adults own an e-reader.
42% – Percent of American adults own a tablet.
1.75 Billion – Number of smartphones in use worldwide.
143 Million – Number of smart phones in use in the U.S.
71 Million – Number of tablets in use in the U.S.
2x – Hours of time now spent on line over 2010.
81% – Percent of of U.S. adults age 25-34 who own a smartphone.
70% – Percent of teens who own a smartphone.
50% – Percent of adults age 55 and over who own a smartphone.
53% – Percent of Android smartphone users.
40% – Percent of iPhone smartphone users.
3% – Percent of Blackberry smartphone users.
25% – Number of Americans who use mobile devices only to access the Internet.
50% – Percent of tablet users who spend more online than do PC users.
57% – Percent of users that won’t recommend a company with a poor mobile site.
2 – Number of hours each day spent by Americans on their phone.
1 out of 4 – Number of on-line searches done with a smartphones.
$400 Billion – Dollars that will be spent on mobile marketing next year, ($139 billion in 2012).
45% – Percent of US marketing campaigns uses a downloaded app.
8x – Number of mobile coupons that are redeemed verses emailed.
10x – Number of mobile coupons that are redeemed verses printed.
40% – Percent of people purchase after scanning a QR Barcode.
24.5 Billion – Dollars of ad revenue by the next of next year.
$24.5 Billion – Dollars in mobile ad revenue by the end of next year.
85% – Number of people who prefer mobile apps over web sites.
7 out of 10 – Number of apps that are built for Apple IOS.
224 Million – Number of monthly mobile app users.
78% – Percent of people admit they take their smartphones to the bathroom.
91% – Number of people who admit their phone is within arms reach 24/7.
25% – Percent of of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t next to them.”
6.8 Billion – Number of people on Earth.
- 4 Billion – Number of people who use a mobile phone.
- 3.5 Billion – Number of people who use a toothbrush.
25% – Percent who admit they only use smartphone to access the Internet.
5x – Number of cellphones as there are PC’s in the world.
95% – Percent of people reached by brands using SMS.
90% – Number of all text messages read within 3 minutes.
9 out of 10 – Number of mobile searches that lead to action.
- 50% – Percent of purchases that followed.
70% – Percent of mobile searches that lead to action within an hour.
- 1 – Number of months required by desktop searches.
74% – Percent of mobile user who use their smartphone while they shop.
- 79% – Percent of those who then buy.
50% – Percent of mobile users who have scanned a QR Code.
18% – Percent of those who then purchased after scanning a QR Code.
95% – Percent of users who look up local information.
- 61% Percent of those who then called.
- 59% – Percent of those who then visited.
189 Million – Number of Facebook users who are mobile-only
- 30% Percent of Facebook revenue from mobile users.
751 Million – Number of Facebook users access from mobile devices (nearly 3/4).
60% – Percent of Twitter users who access the network from their mobile devices.
500 Million – Number of Twitter members.
- 228 Million – Number of active users.
- 400 Million – Number of Tweets sent each day.
$4.4 Billion – Dollars spent on mobile advertising in the U.S. in 2012.
- $8.5 Billion – Dollars spent on mobile advertising in the U.S. in 2012.
- $31.1 Billion – Dollars projected spent on mobile advertising in the U.S. by 2017.
5x – Number of time mobile ads perform better than online ads.
50% – Percent of B2B vendors who sell through mobile.
- 75% – Percent of B2B vendors who plan mobile commerce by year’s end.