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YouTube Kings & Queens Dethroned

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Can the kings and queens of YouTube become dethroned?  Sure!  It happens all the time!  Hot today…  Gone tomorrow! When I did the original research for the first edition of my bestseller “The Social Media Bible”, back in 2007, I
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Fake News Spreads Faster Than An STD

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Ok..  I am sure that you heard that…  Paul McCartney died!  Right? Back in November of 1966, “Paul McCartney is Dead” became an urban legend and conspiracy theory alleging that Paul McCartney, of the Beatles, died in a car crash and was secretly replaced by a look-alike. 
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Baby Yoda Out-Trends Washington

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Baby Yoda…  What can I say? I think again, we are discussing the symptoms of the human condition.  Back when the Cabbage Patch doll craze arrived in 1983, we all believed that materialism had reached a new high, but people were just
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Branding Innovation – Follow Up

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Because of the overwhelming response I received on the original Branding Innovation article about not providing "best-in-class" examples, here's how existing major corporations communicate their brand messages in an innovative fashion.  These are several of the most acclaimed examples from
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Facebook Shores Up Its Position on Fake News Front

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https://www.technewsworld.com/story/Facebook-Shores-Up-Its-Position-on-Fake-News-Front-85410.html Facebook Shores Up Its Position on Fake News Front By Peter Suciu  Facebook on Thursday announced new tactics to reduce the spread of fake news. Its efforts will include combining technology with human reviewers to identify and remove fake
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Organic Innovation

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In this article, I am going to make you look at innovation as if it were a living organism. From the very moment of its conception, inspiration, innovation, thought, idea, and invention each takes on a life of their own.
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Are Gift Cards A Scam?

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Are Gift Cards A Scam? Do you like sending gift cards?  Do you like to receive them?  More so, do you like spending them?  I love amazing (and Amazon) gift cards!  So, does everyone else! Last year, Americans spent $146
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Historical Interview eBook

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  This is where you can get your free historical Interview eBook, "The Sparks That Ignited The World"! My way of saying thank you for 10 years of support! Can you believe that social media has been around for more
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The Process of Innovative Thinking

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The Process of Innovative Thinking By Lon S. Safko. Article is provided courtesy of Financial Times Prentice Hall (Pearson Publishing) Innovative Thinking is very popular right now—and for good reason. Corporate America is beginning to realize the importance of Innovative
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You May Just Be In The Dark About Generational Behavior

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You May Just Be In The Dark About Generational Behavior Can you define the following major generational marketing categories: 13th Generation, Me Generation, Echo Boomers, Chief Friendship Officers, Selfie Generation, Radio Babies, Baby Busters, Tweennials , and DINKs? If not,
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This Isn’t Your Father’s Social Media

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This Isn’t Your Father’s Social Media Communication Has Dramatically Changed The days of being excited and celebrating “social media” has run it course.  Over the past decade plus, social media came into it’s own as the leading way to communicate
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Why Does November Suck As A Selling Month?

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Two things, which you won’t read anywhere else… Nearly all of Europe and the U.S.’ buying public lives north of the equator.  Remove India, which doesn’t buy from us, and everyone else is north of the equator.  June 21st, we
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World’s First SPAM Email

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World's First SPAM Email Link To Gary Theurk Interview Email from Gary To Lon Regarding "The World's First SPAM Email" Hi Lon, I did not save it, but all the early research info on the ARPAnet was digitally archived. It
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12 – Excalibur And The Holy Grail

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Excalibur And The Holy Grail This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. We then entertained a $250,000 cash placement in exchange for 50% equity, with a French gentleman,
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11 – Spokane Penny Stock Shuffle

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Spokane Penny Stock Shuffle This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. By May of 1987, it was obvious that an influx of cash would be necessary to remain
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10 – Barbie Dolls After The Party

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Barbie Dolls After The Party (Jumping For Joy) This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. (more…)
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09 – Signing In Houston

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Signing In Houston (Houston, We Have A Signature) This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. As stated earlier, with little or no help, the first six months were
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08 – Circle Bar ‘W’ (Rides To The Rescue)

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Circle Bar ‘W’ (Rides To The Rescue) This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. Well, in December of 1987 we at BWIP got a early Christmas present, we
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07 – Boise Isn’t Just Potatoes

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Boise Isn't Just Potatoes This is just an outline and will be rewritten to add more details such as dates, names, and descriptions. During August through November of 1987, a physical therapists form St. Luke’s Hospital in Boise, Idaho, Debra Purcel
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06 – God Works In Mysterious Ways

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God Works In Mysterious Ways (God Told Phil Collins To Yell At Me) Over the next few months I continued to work on the SoftVoice System, by expanding it’s capabilities, improving it’s voice recognition rate with new software, adding the
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05 – M&M’s Replaced The Popcorn

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M&M’s Replaced The Popcorn It was great to see Herb alive and smiling. Herb was cautious, and happy. Herb eventfully left St. Elizabeth’s hospital to live and work on his own. A funny note I remembered as I completed the
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